Y’know, you read all these polls saying vanilla is the most popular flavor of ice cream (Here’s one). But what if you don’t like it? What if, I don’t know, you’re allergic to vanilla, or ice cream, or for whatever reason you crave papaya sherbet?
Papaya sherbet! “It’s so damned good!” you tell yourself, “and these people stuck in a vanilla wasteland won’t ever know because they won’t even try it”, you pout, because a secret is only worthwhile if you share it until it not only is no longer a secret but because you lit the flame and have popularized it. After all, you know something no one else knows, which is absolutely worthless unless someone else knows it (not actually the case for insider trading, which carries up to a 20 year sentence and $5 million fine, but I digress).
Another thing you know is that nothing sells, of course, like success. When something is trending or already popular, people flock to it in droves even if it’s only a flash in the pan. So the question then, is how does one go about making papaya sherbet popular?
Pick someone high profile who likes vanilla ice cream. Someone who has a strong opinion about anything, or who once made a mistake (or worse), someone with a statistically small trait be it physical, cultural, financial, or geographic.
Next, simply let the demonization take over. “This person is bad! He has red hair! He worships at the temple of vanilla ice cream! You don’t want to be like him and all the other vanilla ice cream lovers, do you? Do you?“
Now, here’s your real stratigem: Before he has a chance to even ask “What the hell are you even talking about?” be on your next victim. And it’s OK, because hey it’s not personal, the target is vanilla ice cream remember. These folks shouldn’t get hurt but if they do, they are merely casualties. Side effects, if you will. Gotta break a few eggs to make an omelet, right? “She’s from Mexico, and she LOVES vanilla ice cream. That vanilla devotee looks Jewish! Don’t even get me started on black people eating all the white ice cream.”
Well, to be sure, you’ve started something, but it’s all without purpose until the appropriate strategic timing of your real goal: The unveiling of the papaya sherbet. “These people are bad, and they like vanilla ice cream. Don’t be bad. Don’t be like them. You’re not one of them, are you? ARE YOU? Be like the good people eating papaya sherbet. Be GOOD! EAT PAPAYA SHERBET!”
Congratulations! You’ve just started a culture war. But you can attack the wealthy, or the poor on the same basis and make it socio-economic if you wish. Stirring hatred is so versatile!
Now, what I want you to do by the way here, is swap in a couple of terms. Let’s say for vanilla ice cream, you swap in…I dunno, fact, or truth, or science. I’ll give you a menu with options.
NOW: For papaya sherbet, let’s swap in lies, or conspiracies, or ignorance. Your call.
And remember, truth doesn’t die when someone lies. Truth only dies when someone accepts, and then ultimately spreads, said lie. So research. Stop presenting what you believe as fact. Stop sharing stories that are false and hiding behind “I don’t believe this link I am sharing below” because still, you have spread it around. You have literally helped to make it go viral.
Our relationship with the truth is reciprocal. We need truth…and truth needs us.
Otherwise, we’ll be stuck with papaya sherbet, which don’t get me wrong, is amusing once in a while, and not without its place…but is neither a fallback nor a substitute for vanilla ice cream.
(NB: If the flavors don’t ring true for you personally, pick your own, I don’t care. The point is what I hope rings true).
Peace.